Franco Cozzo Net Worth: How Much Is Franco Cozzo Worth?: Melbourne icon, Franco Cozzo has passed away, aged 87. He’s known for his unique television adverts in the 1980s.

What Is Franco Cozzo Net Worth?

Before Franco Cozzo died in December 2023, he had an estimated net worth of about $8 million. He has accumulated such fortune from her job as a furniture salesman.

The Italian-Australian furniture salesman, Franco Cozzo died on Wednesday, December 20, 2023.

His family announced on social media but did not mention a cause of death making it unknown whether he battled any form of illness or died through an accident..

“It is with great sadness that we announce the passing of our beloved Franco Cozzo,” his family wrote on social media.

“He was surrounded by his loving wife and family. We would greatly appreciate that our privacy be respected during this difficult time.”

“We want his legacy to forever be remembered as he was a true icon to multiple people around the world.

“The family would like to say a massive thank you to the public for supporting Franco throughout his life”

Born on October 2, 1935, Cozzo moved from Sicily to Australia in the 1950s aged 21 and later became known for his furniture sold in showrooms in Footscray, Brunswick, and for a shorter time North Melbourne.

He became famous in the 1980s after running a series of low-budget TV adverts for his furniture store. His hybridized English-Italian accent made it difficult to forget his catchphrases like “Grand Sale, Grand Sale”

Cozzo owned his Footscray showroom on Hopkins Street for five decades before selling it in 2018 for $7 million. His other long-standing store on Sydney Road in Brunswick is also now closed.

He was a cultural icon in his adoptive home of Melbourne, and especially the suburb of Footscray, which he distinctively pronounces Footisgray in his TV ads.

Following his demise, several people including Melburnians flooded social media with tributes to the iconic salesman describing him as “the ultimate immigrant success story”.

Victorian minister Natalie Suleyman, who represents the seat of St Albans in Melbourne’s west, was among those to pay tribute to Cozzo. “Vale Franco Cozzo,” she wrote. “A legend of the west.”

Les Twentyman, a long-time youth worker in Melbourne’s inner west, said Cozzo’s proud immigrant identity helped other migrants feel at home in Australia.

“When he walked in the room he lit up the room,” Twentyman said, adding that he remembered Cozzo once employed Melburnians struggling with homelessness in his stores.

“They felt as if they belonged to an icon of the western suburbs,” he said.